Completed
infrastructure.

THE PROBLEM

Home cleaners are usually judged on trust before price. Most cleaning sites lead with stock photography and a phone number, then hide what is actually included in a clean.

QUOTE FLOW

Four questions, none of them personal: property type, bedrooms, bathrooms, frequency. Contact details come last, after the visitor has already seen a price range.

UI DECISIONS

A serif display face, rounded cards and soft shadow so the page reads domestic rather than corporate. Sentence case throughout, and one button shape used everywhere.

MAIN CALL TO ACTION

“Get a fixed-price quote”, repeated three times down the page, never reworded, never competing with a second primary button.

WHO DECIDES

A facilities manager comparing three quotes, usually with a spreadsheet open. The site is written for that person, not for a homeowner or a passing search visitor.

INFORMATION ARCHITECTURE

Capabilities sit above industries, because scope is the first filter. Every service page carries the same four headings so two quotes can be read side by side.

COMPLIANCE AS CONTENT

Insurance, clearances and SWMS are given the same weight as marketing copy, and stated as chips rather than buried in a PDF nobody opens before shortlisting.

RESPONSIVE BEHAVIOUR

The capability table scrolls horizontally inside a focusable region rather than collapsing, so the columns stay comparable on a phone. Nothing relies on hover.

MAIN CALL TO ACTION

“Request a site visit”, a lower-commitment action than asking a facilities manager to guess at a budget.

THE MOMENT OF NEED

Someone standing at a dead switchboard on a 40-degree day, on a phone, one-handed. The page has to answer “will you come, and when” before anything else.

MOBILE-FIRST DECISIONS

Every tap target is at least 54px, the call bar is fixed to the bottom on phones, and the availability status sits in the header rather than a footer nobody reaches.

SERVICE AREA HONESTY

Towns are listed as plain text rather than drawn on a map, and the list says where the team does not travel. Wasted call-outs cost both sides money.

MAIN CALL TO ACTION

“Call now” on mobile, “Request a callback” on desktop, the same intent, matched to how each device is actually used.

THE AUDIENCE

Locals who already know the town and want to find out what is happening this weekend. The tone is casual, not corporate.

INTERACTION DESIGN

Likes and RSVPs give immediate feedback without needing a login. Filters keep the calendar usable as the event list grows.

MEMBER DIRECTORY

Businesses are listed by category rather than alphabetically, because visitors usually know what they need before they know who provides it.

MAIN CALL TO ACTION

“Join the hub”, a low-barrier signup that turns a visitor into someone who can post and participate.

01 / PRODUCT CARD

Classic Extra Virgin

500ml · medium peppery

$28.00

02 / CART SUMMARY

THE BUYER

A visitor who wants to buy a gift online or find a local stockist. The site has to do both without making either feel like an afterthought.

PRODUCT INFORMATION

Each card carries the same details: size, flavour profile, price. No hover-required secrets, no hidden shipping costs.

FILTERING

Categories are exposed as chips rather than buried in a dropdown, so a shopper can see the whole range at a glance.

MAIN CALL TO ACTION

“Add to cart” on every product card, and a cart count in the navigation that updates as items are added.

01 / BOOKING CARD

Remedial massage. 60 min

Thu 7 Aug at 11:00am · Sam Chen

$95.00

02 / PRACTITIONER FILTER

THE CLIENT

Someone booking care for themselves, often during work hours, on a phone. The site has to feel calm and not demanding.

BOOKING FLOW

Service, practitioner, date, time, then contact details. Each step shows what is available before asking for anything personal.

PRACTITIONER FILTER

Returning clients often want the same person. Filtering by practitioner makes that faster than reading every service card.

MAIN CALL TO ACTION

“Book a session”, clear, low-pressure, and repeated on every service card so the path never disappears.