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01 / WORK — CONCEPT PROJECTS

Completed
infrastructure.

Three concept projects, built to show how a small business website is structured, designed and made usable. No invented clients, no borrowed logos, no testimonials from people who do not exist.

PROJECTS: 03
BUILD: RESPONSIVE STATIC FRONT END
STATUS: CONCEPT COMPLETE

PROJECT INDEX
REF PROJECT TYPE PAGES STATUS
BWD-001 Avon Valley Home Services SMALL BUSINESS WEBSITE 05 CONCEPT COMPLETE
BWD-002 Wheatbelt Commercial Cleaning B2B SERVICE WEBSITE 06 CONCEPT COMPLETE
BWD-003 Northam Electrical & Air LOCAL SERVICE WEBSITE 05 CONCEPT COMPLETE

ALL PROJECTS ON THIS PAGE ARE CONCEPTS PRODUCED TO DEMONSTRATE CAPABILITY.

PROJECT BWD-001

CONCEPT

Avon Valley Home Services

NORTHAM • AVON VALLEY • WEEKLY & ONE-OFF CLEANSENQUIRIES OPEN
AVON HOME.

RESIDENTIAL CLEANING — AVON VALLEY

Come home
to done.

Reliable home cleaning for Northam and the Avon Valley. Clear inclusions, fixed-price quotes and the same careful standard every visit.

Get a fixed-price quote →View cleaning services
POLICE-CLEARED
TEAMSUPPLIES
INCLUDEDNORTHAM +
SURROUNDS

POPULAR SERVICES

01

Regular home clean

Weekly or fortnightly maintenance with a clear room-by-room checklist.

02

Deep clean

A detailed reset for busy homes, seasonal cleaning or getting back on top.

03

End of lease

Vacate cleaning organised around your property manager's checklist.

OBJECTIVE

Build trust quickly, explain the services in plain language, and make a mobile quote request take under a minute.

UI DECISIONS

One monochrome palette, oversized service headings, grayscale photography, and a single button style so the primary action is never in doubt.

UX DECISIONS

Quote form above the fold on mobile, a persistent call button, and service pages ordered by what people actually search for.

RESPONSIVE BEHAVIOUR

Three-column service grid collapses to one; the header condenses to a logo and a call button; nothing relies on hover.

KEY COMPONENTS

Service card, quote form, coverage list, pricing table, testimonial slot (client-supplied), sticky call bar.

MAIN CALL TO ACTION

“Get a fixed-price quote” — repeated three times down the page, never reworded, never competing with a second primary button.

TYPE: SMALL BUSINESS WEBSITE / PAGES: 05 / BUILD: RESPONSIVE STATIC FRONT END / STATUS: CONCEPT COMPLETE

PROJECT BWD-002

CONCEPT

Wheatbelt Commercial Cleaning

WHEATBELT/CLEAN

COMMERCIAL CLEANING • REGIONAL WA

A cleaner standard
for regional work.

Scheduled commercial cleaning built around your site, hours and compliance needs—from offices and retail to industrial facilities.

Request a site visit →

BUILT FOR YOUR SITE

Capabilities without the vague promises.

Each service page states the task, frequency, reporting and exclusions so facilities teams can compare scope properly.

OFFICES / RETAIL

Routine cleaning

After-hours schedules, consumables checks and consistent documented standards.

INDUSTRIAL / LOGISTICS

Industrial sites

Site-specific inductions, safety documents and cleaning around operations.

EDUCATION / COMMUNITY

High-use facilities

Hygiene-led schedules for shared spaces, amenities and public-facing areas.

COMPLIANCE, VISIBLE

Public liabilityPolice clearancesSWMS availableSite reporting

NEXT STEP

Walk the site. Build the scope.
Book a no-obligation site visit →

OBJECTIVE

Present capabilities to facilities managers, support commercial enquiries, and be explicit about which industries are served.

UI DECISIONS

A dense, table-like industries grid, capability cards that survive long copy, and compliance information given the same weight as marketing copy.

UX DECISIONS

A two-step enquiry that asks for site type before contact details, so the first question is the easiest one to answer.

RESPONSIVE BEHAVIOUR

The industries grid becomes a scannable list; the enquiry becomes a single column with the step indicator pinned to the top.

KEY COMPONENTS

Industry tile, capability card, compliance panel, two-step enquiry, site-visit request, document download slot.

MAIN CALL TO ACTION

“Request a site visit” — a lower-commitment action than asking a facilities manager to guess at a budget.

TYPE: B2B SERVICE WEBSITE / PAGES: 06 / BUILD: RESPONSIVE STATIC FRONT END / STATUS: CONCEPT COMPLETE

PROJECT BWD-003

CONCEPT

Northam Electrical & Air

LICENSED ELECTRICAL • AIR CONDITIONING • NORTHAM + WHEATBELT
NORTHAM E+A
TAKING BOOKINGS

Power on.
Cool air.
No runaround.

Straight answers and tidy workmanship for homes, farms and small businesses across Northam and the Wheatbelt.

Request a callback →See all services
01 / ELECTRICAL

Safer homes

Switchboard upgrades, smoke alarms, safety switches, lighting and general repairs.

02 / AIR

Comfort that works

Split-system advice, installation, replacement and practical maintenance.

03 / COMMERCIAL

Keep work moving

Small commercial upgrades, lighting, testing and responsive fault work.

SERVICE AREA

Northam and the Wheatbelt.

Northam • Toodyay • York • Beverley • Goomalling • surrounding properties

CALLBACK FORM — 30 SECONDS

Your namePhone numberWhat needs fixing?
Request a callback →

OBJECTIVE

Make phone contact immediate, present service areas honestly, and put the strongest call to action where a thumb already is.

UI DECISIONS

Enormous type, a permanent call bar, and service areas as a plain list rather than a decorative map nobody can read on a phone.

UX DECISIONS

Tap targets at 56px, after-hours status shown in the header, and a callback form for when the phone is not answered.

RESPONSIVE BEHAVIOUR

The call bar is fixed to the bottom on phones and inline in the header on desktop, so it never covers content twice.

KEY COMPONENTS

Sticky call bar, service-area list, job-type selector, callback form, availability badge, before-and-after slot.

MAIN CALL TO ACTION

“Call now” on mobile, “Request a callback” on desktop — the same intent, matched to how each device is actually used.

TYPE: LOCAL SERVICE WEBSITE / PAGES: 05 / BUILD: RESPONSIVE STATIC FRONT END / STATUS: CONCEPT COMPLETE

Your business could be BWD-004.

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