02 / SERVICES — SCOPE AND DELIVERABLES
What we build.
Five services, each with a defined output. If something is not on this page, it is either not our job or it belongs to a specialist who will do it better.
SERVICES: 05
OUTPUT: HTML / CSS / JAVASCRIPT
BACKEND: NOT INCLUDED
01
UI Design
How the website looks, at every size, in every state. Not decoration — a system that keeps the hundredth page as considered as the first.
- Visual hierarchy
- Layout systems
- Typography
- Colour application
- Component styling
- Responsive interface design
- Brand implementation
- Interaction states
OUTPUT: POLISHED INTERFACE SYSTEM
DEVICES: MOBILE / TABLET / DESKTOP
02
UX Design
Whether anyone can actually use it. Structure, order, and the removal of the small frictions that quietly cost enquiries.
- Page structure
- User journeys
- Navigation
- Content hierarchy
- Calls to action
- Form usability
- Accessibility
- Conversion flow
OBJECTIVE: REDUCE FRICTION
PRIMARY RESULT: CLEARER USER JOURNEY
03
Front-End Development
The design, built properly: semantic markup, responsive CSS and only as much JavaScript as the interface genuinely needs.
- Semantic HTML
- Responsive CSS
- Appropriate JavaScript
- Mobile navigation
- UI interactions
- Animation
- Component development
- Browser testing
OUTPUT: HTML / CSS / JAVASCRIPT
BACKEND: NOT INCLUDED
04
Template Customisation
A professional foundation, rebuilt around your business until nothing about it says “template”. Faster, and honest about being faster.
- Custom brand application
- Content changes
- Layout adjustments
- Image replacement
- Service-specific sections
- Responsive refinement
- Removal of generic elements
INPUT: PROFESSIONAL FOUNDATION
OUTPUT: CUSTOM BUSINESS WEBSITE
05
Website Redesign
Your content, given a structure and a hierarchy. Usually the cheapest way to make a business look considerably more competent.
- Improved visual hierarchy
- Better mobile layouts
- Modern typography
- Clearer navigation
- Improved calls to action
- Removal of visual clutter
- Better content presentation
INPUT: OUTDATED WEBSITE
PROCESS: REMOVE CLUTTER
OUTPUT: MODERN INTERFACE
SCOPE BOUNDARY
Things we wisely leave to others.
Hosting
Server administration
Databases
Authentication
Payments
Private APIs
Email hosting
Security monitoring
We can design the interface for advanced systems — dashboards, portals, booking screens, login flows — but databases, authentication, payments, private APIs, hosting and server-side functionality must be implemented and maintained by an appropriate specialist. We will document exactly what they need to build.
Not sure which one you need? Neither are most people.
Ask us